Out-sourcing the little things: Worth it?

Should you really be paying somebody to blog for you? How about posting your ads to local classifieds websites? If you have read any of the previous blog posts, I'm sure that you realize this is basically what we at EZ Posting offer to you as real estate agents. Now, let me make the case for why you should out source little things like posting and blogging.
We all know that finances are tight, particularly for folks that work in the real estate industry, and especially those who are in the Arizona real estate market. But this market is a weeding-out time; when the smoke clears we will be left with only the very best agents, title companies, mortgage brokers, wholesalers, and investors. Essentially this recession will cause the cream to rise to the top.
How will you differentiate yourself? Will you cut back on marketing and shrink your online presence? The best won't. The best will grab bigger market shares, close more deals, and generally out-work the rest of the competition. Will some of it depend on luck? Sure. But like Gary Player once put it: "The harder you work, the luckier you get".
So you know that you want to keep improving your online marketability through a blog or more ads on sites like Craigslist, but you know that doing that will take some time. The question is: How much do you pay yourself? Let's look at an example to see what I mean.
Suppose you want to start blogging. You'll make one original blog post a week about anything related to Arizona real estate. You have to figure out how much time it takes you to completethat post. This means you have to decide on a topic, probably related to something you read recently online or in a paper. So you have maybe 5-10 minutes invested in your post before you ever type anything up. Then you have to write down your thoughts on that topic. Depending on how much you like to write (and how fast you type), that ends up being between 20-30 minutes for the writing. Then you need to log onto your blog, post it, and make sure everything looks pretty; maybe 5 minutes? So your total invested time for that blog post is is anywhere from a half hour to 45 minutes. Not too bad right?
Well what if you could have used that time for your "more important" work instead? At EZ Posting we offer blog packages as low as $5.50 per blog. So now it becomes a simple cost equation. Would you pay yourself $8-$10 dollars an hour? If you would, then keep on using your time to write blogs and post ads for yourself because its worth it to you. If you want to free up your time while improving your online presence, think about contacting us!